Frequently Asked Questions
This section of the website deals with questions related to the Marketing Services of BookWhirl.com. If the answer you are looking for cannot be found in this section, please contact our Customer Service Department at 1 (877) 207-1679 or you may email us at Info@BookWhirl.com. We will answer your queries within 24 to 48 hours upon receipt.
BookWhirl.com
Why should I market my book using BookWhirl.com’s services?
Marketing your self-published book is never easy and it is very time consuming. BookWhirl.com provides you with the necessary tools and marketing services to enable you to launch a book marketing campaign that is both affordable and effective. With its team of experienced online marketing strategists and specialists, copywriters, graphic artists, and web designers, you are ensured of receiving the most cost-efficient marketing campaign for your works.
How will BookWhirl.com promote my book?
BookWhirl.com assists you in promoting your book by providing you services such as the Web Design Service, the effective Email Advertisement Campaign, the Online Directory Listings, the Media Release Campaign, and the Media Release Campaign Tailored.
Web Design
What is a Web Design Service?
BookWhirl.com’s Web Design Service is the creation and hosting of your own personal website. This service can be customized according to your own liking.
Why do I need a website in my marketing plans?
A customized website serves as one of the foundations for all of your marketing efforts. People with access to the internet can view your website and gather more information about you and your work, thus increasing your work’s visibility that can eventually lead to more book sales.
What information can I place in my website?
Since you are the owner of the website, you can include any information you want but the most common information incorporated in the website are:
- About the Book
- About the Author
- Book Excerpts
- Buy the Book or Online Bookstore
- Images Gallery
- Events
- Contact the Author
- News
Who is responsible for the write-up and design of the website?
You will be provided with an Order Form for you to fill out and return to BookWhirl.com. The information in that Order Form will be used by BookWhirl.com to come up with the initial write-up and design of your website.
I have some modifications to make on the initial web design, can I make some corrections to it?
Yes, you may request for as much corrections as you want on your website as long as your website has not yet been launched. Once your website has been launched, you will have up to 15 days to inspect your website and request for corrections without a fee. If you have corrections or any further suggestions for website development, just channel your concerns to a Marketing Services Representative of BookWhirl.com so that the corrections sought will be implemented within 24 to 48 hours upon receipt.
Can I choose my own Domain or Website Name?
As long as the domain or website name is available, we can secure your preferred domain name for you. Your domain or website will be active for 1 year upon the date of your approval to our service after which you will be sent a notification for renewal.
How It Works:
- Fill up the Order Form (OF) sent by our Marketing Consultant and attach the accomplished form with a digital image of the book cover on your reply. You can also download the Order Form found on our homepage and send it to info@BookWhirl.com.
- BookWhirl.com will use the information in the OF and other provided materials to create an initial website.
- After the construction of the website, BookWhirl.com will send the author a temporary website link to view the website.
* Once the author has approved the web design, he or she has 15 days to make revisions for free. After the first 15 days, a corresponding fee will already be charged.
- BookWhirl.com will not formally launch the website unless the author is satisfied with the proposed website design.
- BookWhirl.com will then provide a detailed and comprehensive Post Fulfillment Report to the author that the website has been launched.
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Email Advertisement Campaign
What is an Email Advertisement Campaign?
BookWhirl.com’s Email Advertisement Campaign is composed of an enticing write-up of your book or books with an eye-catching design that will be sent to millions of book lovers who subscribed to receive email notifications about genre significant book releases. These ads will contain links that can lead the reader to your website or to an online bookstore. With the service, BookWhirl.com guarantees you a 5% open-rate for each Email Advertisement Campaign, which is higher than most providers.
Why do I need to advertise my book or books through email?
First of all, we are in a digital age wherein the internet plays a big part in people’s lives. Advertising your book or books through email is a quick and cost-effective way of promoting your book to a group of relevant people who wants to receive announcements of books that interest them. Email Advertisements can significantly improve your book’s visibility which can eventually lead to increased book sales.
Who will receive my book’s email advertisement?
Once BookWhirl.com has finalized the email advertisement, you will be provided a list of interest groups for you to choose from. These people are book lovers who volunteered and subscribed to receive email notifications of what’s hot and new in the book industry. This is in no way considered as SPAMMING since the recipients chose to receive these advertisements. BookWhirl.com is very strict in its adherence to the CAN-SPAM Act of 2003.
How do you gather your email list or list of subscribers?
BookWhirl.com uses the opt-in email subscription technique wherein people who voluntarily subscribe to receive email notifications about book releases and other significant news in the publishing industry.
Will you provide reports to show how my Email Advertisement Campaign fared?
The good thing about BookWhirl.com’s Email Advertisement Campaign is its transparency. You will be continuously updated with weekly reports that will show you the progress of your campaign. The following details are included in the report:
- Number of Email Recipients – The number of people who received a copy of the Email Advertisement.
- Open Rate – The number of recipients who opened and read your ad compared to the number of people who received the ad.
- Click Through Rate – The number of people who clicked on the ad to read further information about you and your book versus the number of people who opened the ad.
How It Works:
- Fill up the Order Form (OF) sent by our Marketing Consultant and attach the accomplished form with a digital image of the book cover on your reply. You can also download the Order Form found on our homepage and send it to info@BookWhirl.com.
- BookWhirl.com will use the information in the OF and other provided materials to create an email advertisement.
- The email advertisement will be sent to the author and is subject or his or her approval. Along with the proposed material, a list of targeted categories will also be sent for the author’s preference on its target market.
*Once the author has approved the email advertisement, further corrections will no longer be entertained.
- BookWhirl.com will not commence the fulfillment of the Email Advertisement Campaign unless the author is fully satisfied with the email advertisement.
- BookWhirl.com will then provide a detailed and comprehensive Post Fulfillment Report for the author to check and evaluate the status of the campaign.
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Online Directory Listing
What is an Online Directory Listing?
BookWhirl.com’s Online Directory Listing service is the posting of your book’s cover image, book details together with a 25 word blurb of your book to free online directories. The posting includes a link that will lead the reader to your own website or to an online bookstore.
Why do I need to have my book’s information posted on online website directories?
Book exposure is crucial if you want to sell books. Posting your book’s information to high traffic online directories is a step to that direction. Imagine these directories as the Yellow Pages on your regular phone directory. People look for information on these directories as well as these online directories. This service promotes your book to the internet community as well as it can drive traffic to your website.
Can I write my own blurb that you will use for the postings?
Yes, you are encouraged to write your own twenty five word blurb. However, if you wish for BookWhirl.com to write the blurb, then BookWhirl.com will be happy to do so.
To what kind of website do you post my book’s information?
Your book’s information will be posted to free online directories. If you have certain websites that you wish to be included, BookWhirl.com will do its best to post your book to your preferred websites but cannot guarantee the postings will be accepted since it would be up to the web master to accept or reject postings.
How will I know if the postings has been accepted or rejected?
BookWhirl.com will provide with up to four reports to track whether the postings of your book has been accepted. The report features the name of the website directories, its URL, and the status of the postings.
How It Works:
- Fill up the Order Form (OF) sent by our Marketing Consultant and attach the accomplished form on your reply. You can also download the Order Form found on our homepage and send it to info@BookWhirl.com.
- BookWhirl.com will use the information that you have provided in the OF to create your blurb (25-word description of your book)
- The created blurb will then be sent to the author and is subject for his or her approval.
* Once the author has approved the blurb, further corrections will no longer be entertained.
- BookWhirl.com will not commence the fulfillment of the Online Directory Listing unless the author is fully satisfied with the blurb.
- BookWhirl.com will then provide a detailed and comprehensive Post Fulfillment Report for the author to check and evaluate the status of the campaign.
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Media Release Campaign
What is a Media Release Campaign?
A Media Release Campaign is the creation of an appealing article about you and your book. This article is then sent to different media organizations through fax. The purpose of this campaign is to generate media interest in your book.
Why do I need a Media Release to market my book?
Publicity campaign and book exposure is vital to one’s marketing campaign. If your work can generate media interest, it will create a certain “buzz”. This media buzz attracts people and generates an undeniable awareness and curiosity among people. Your book will be the talk of the town, thus raising your book’s marketability.
How does the Media Release Campaign process work?
BookWhirl.com will create a captivating article about you and your work as well as collate a list of media organizations that are most likely be interested in your book. An initial article and media list will be created by BookWhirl.com that will be subject to your approval. Once you are satisfied with the article and the media list, BookWhirl.com will broadcast the article sending it to the different media organizations found on the list through fax communications.
Can I make corrections to the article as well as include other media organizations not found on the media list?
Yes, you can make the necessary corrections and suggestions for your Media Release Campaign. You can channel it through our Marketing Services Representative. If you have media organizations that you wish to have a copy of the media release article sent, please make sure that these organizations have a fax machine since all media releases are broadcasted through fax.
Are the media organizations found in BookWhirl.com’s media list affiliated with BookWhirl.com?
No, the media organizations are not affiliated with BookWhirl.com. We are merely soliciting the media organizations to promote or carry the story of your book.
How will I know if a certain media organization is interested in my book?
If a certain organization is interested, the organization will contact BookWhirl.com and in return BookWhirl.com will inform you of the request of the media organization whether it is a complimentary copy request, interview request, etc.
How will I know which media organizations received a copy of the Media Release?
Within 24 to 48 hours after the broadcast, BookWhirl.com will send you a Post-Fulfillment Report detailing which organizations accepted or otherwise failed to receive a copy of the Media Release. If in the latter case, BookWhirl.com will notify you with the cause(s) or reason(s) why they were not able to receive it.
How It Works:
- Fill up the Order Form (OF) sent by our Marketing Consultant and attach the accomplished form on your reply. You can also download the Order Form found on our homepage and send it to info@BookWhirl.com.
- BookWhirl.com will use the information that you have provided in the OF to create a press release article and come up with an appropriate list of media organizations (print, radio, television, etc.).
- Both press release article and list of media organizations will be sent to the author and is subject for his or her approval.
* Once the author has approved the article and the media list, further corrections will no longer be entertained.
- BookWhirl.com will not commence the fulfillment of the Media Release Campaign unless the author is fully satisfied with the article and the list of media organizations.
- BookWhirl.com will then provide a detailed and comprehensive Post Fulfillment Report for the author to check and evaluate the status of the campaign.
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Newswire Service
What is a Newswire Service
A Newswire Service is a well-written press release about you and your book. Compared to the Media Release Campaign, it covers the U.S. national distribution by email subscription. It’s book publicity on a larger scale.
Why do I need a Newswire Service to market my book?
Apart from boosting your book’s publicity, acquiring a Newswire Service will definitely race your book to the international market. The media is the source of all talks. It will generate awareness about your book and increase potential marketability.
How does the Newswire Service work?
BookWhirl.com will create an appealing article about you and your book and send them to media outlets that opted to receive news. These media outlets are potentially interested in your book. A draft article will be created by BookWhirl.com that will be subject for your approval. BookWhirl.com will be responsible for the article’s quality to meet the standards of media organizations. Once you approve of the article, BookWhirl.com will broadcast the article sending it to the different media organizations through email communications.
Can I make corrections to the article as well as include other media outlets?
You can make corrections on the draft of your press release. However, it will be subject to BookWhirl.com’s copy editors.
No, you cannot include other media outlets since the recipients are pre-selected.
How will I know if a certain media organization is interested in my book?
If a certain organization is interested, the organization will contact BookWhirl.com and in return BookWhirl.com will inform you of the request of the media organization whether it is a complimentary copy request, interview request, etc.
How will I know which media organizations received a copy of the newswire article?
Within 24 to 48 hours after the broadcast, BookWhirl.com will send you a Post-Fulfillment Report (Wire Watch Report).
How It Works:
- Fill up the Order Form (OF) sent by our Marketing Consultant and attach the accomplished form on your reply. You can also download the Order Form found on our homepage and send it to info@BookWhirl.com.
- BookWhirl.com will use the information that you have provided in the OF to create a newswire article
- The newswire article will be sent to you and is subject for your approval.
* Once the author has approved the article, further corrections will no longer be entertained.
- BookWhirl.com will not broadcast the article unless you are fully satisfied.
- Once the newswire article is launched, BookWhirl.com will then provide a detailed and comprehensive Post Fulfillment Report (Wire Watch Report) for the author to check and evaluate the status of the campaign.
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Sales
Can BookWhirl.com guarantee increased book sales?
BookWhirl.com can guarantee you increased book exposure and publicity. However, BookWhirl.com cannot guarantee you an increase in book sales using its services since book sales ultimately depends on the quality of your book. More specifically, the results of BookWhirl.com’s Marketing Campaigns may produce varied results, depending on the quality and sales potential of every book. BookWhirl.com merely provides the essential marketing service programs to help a book achieve its maximum sales potential.
What is the expected success rate in terms of book sales if I use BookWhirl.com’s services?
The success rate in terms of book sales varies but it greatly depends on the quality of your book, your perseverance in marketing your book and how you use BookWhirl.com’s book marketing services. Marketing your book should be a continuous effort combined with an effective strategy and the right marketing campaign.
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