Reach Greater Heights
Home About Us Services BookStore Authors Corner Testimonials Blog Promo FAQ Contact Us
Bookwhirl e-Bookshelf
Publishing Guide
  Connect With Us!  
Facebook Facebook
Twitter Twitter
LinkedIn LinkedIn
Wordpress WordPress
YouTube YouTube
Google+ G Plus
Pinterest Pinterest
Tumblr Tumblr

Basic Guidelines on How to Plan Your Budget
During the Pre-publication Marketing Plan

Self-publishing is business whether you agree or not. Being independent involves a lot of financial investment. As an entrepreneur and a self-published author, it is necessary that you consider ways to utilize monetary investment and generate a substantial return on your investment. For most people, budgeting is never an easy task. Money is something that everyone else in the world worries about.

Mistakes, no matter how small, can cost you dearly. You should decisively look at the
"big picture". Decide on how much money should be devoted to what stage of your
book’s publication. Learn to organize things according to their priority. Identify
the things that are not necessary to fully optimize your budget. 

Here are a few suggestions to determine a realistic budget for your pre-publication
marketing plan:

(1) Have a list of quotes and estimates for all publication, distribution, marketing, and
promotional activities.

-	book printing (number of finished copies)
-	ISBN numbers (do you have to pay an additional fee?)
-	Advance Reading Copies (are all your recipients interested?)

-	list of distribution centers (local, national, or international)
-	postal or online purchasing for booksellers

-	bookmarks, flyers, posters, and postcards (design, printing, and distribution)
-	book launching (date, venue, expected number of guests, gimmicks, and reception)

Online Marketing
-	author website (hosting, content, domain, design, and maintenance)
-	ads (banners, e-mail ads, pay-per-click ads, etc.)
-	online bookstore fees

Publicity and Promotion
-	PR (number of copies, type of media outlets and organizations, and distribution)
-	press kits (supplies, shipping and postage fees)

(2) Spend more on interested parties.

Marketing and publicity can be quite a risk, especially when you are new in the industry.
It is wise to ask first before sending out your ARCs (Advance Reading Copies). Identify
which individuals or media outlets may be interested. This way, your efforts and publicity
materials will not most likely to end up in paper shredders.

(3) Take advantage of the Internet.

Blogging will definitely help you disseminate information about your book - at no cost. By
joining and participating on social media sites, you can develop reader to writer
relationships. You don’t only sell your books; you have to market yourself as an
author. Have your author website provide another avenue for getting more readers, online
book orders, and link exchanges. 

(4) Embrace innovation.

Create a perfect media mix for an effective and extensive marketing campaign. Radio and
television appearances can be quite pricey for self-publishers. Print and online
publications, on the other hand, are tangible and are perfect for references. Read and
take time to adopt what’s new. Learn how to maximize micro blogging and how to keep
your prospective readers following you. Technology and innovation have endless marketing
and promotional possibilities.

< /td>
Bookmark and Share:
Twitter StumbleUpon Facebook MySpace Digg LinkedIn Google Bookmarks Reddit Yahoo Buzz

Related Articles

  • Why Pre-publishing Preparations Lead to Thriving Book Marketing Campaigns
  • Tips to Effectively Pre-sell Your Books
  • Prev | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | Next

    Home  |   About Us  |   News  |  Services   |  Bookshelf   |  Book Marketing Hub   |  Author's Corner   |  Writer's Depot  |  Referral Program   |  Contact Us
    Terms of Service  |  Privacy Policy  |  Refund Policy  |  Disclaimer  |  Testimonials  |  FAQ's  |  Sitemap  

    Barnes and Noble © 2019.