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7 Book Marketing Tips for All Seasons

How should one define success in self-publishing? Authors have varied reasons why they choose to self-publish. More often than not, a part of the pie chose this kind of publishing because they want the world to read a piece of their mind. There are also others who want to make money out of their writing, while the rest simply want to get their byline published. The reasons for self-publishing are broad and varied.

Self-publishing involves financial investment. That's the reason why the same kind of
attention and importance should be given when you finally get your book out in the market
as what you had given during the writing and publishing stage because financial success in
self-publishing is accompanied by risk, strategies, and sustainable development plans.
Being able to publish your book is definitely not the end of your job as a self-published
author.

Either two things happen in marketing: failure or success. With the rapid development of
technology and the Internet, the art of marketing has become far more complex than it was.
Here are basic and effective marketing tips that go beyond time and trend. 

Take time in getting to know your market.  Successful marketing campaigns are the
result of understanding consumer preferences. When you fully understand the need of your
prospective readers, it helps you narrow your options on how to meet those needs and
create demands. The key is proper market segmentation. A thoughtfully targeted campaign
will certainly increase the efficiency of your marketing strategies.

Focus on what your book can offer. Often times, we bombard the media with our names
and book titles. That's no way to generate sustainable publicity. Tell the public about
what makes your book unique. What does reading your book offer that cannot be found
elsewhere? You need to creatively tell your market why your book is worth the read.

Integrated marketing works best. You cannot depend on just one form of marketing.
What if something goes wrong with your website, what happens then? That is why media mix
is important. Use multiple media channels to reach out to your market and attract
potential readers. 

Offer consistent and regular messages. In advertising, redundancy is clarity.
Consistency in your marketing message helps your readers understand more about you and
your book. Giving your readers a variety of messages will only make them confused.
Frequency sustains the public's awareness.
  
Conduct initial tests. Perform a dry run your book's marketing campaign. Testing
comes first after everything is laid down. Always accompany Plan A with Plan B. If
possible, come up with different versions and test which medium will do best. Tests are
necessary to improve your marketing performance.
Evaluate your campaign. Conduct in-depth evaluations every after campaign. Evaluations
will help you identify your strengths, weaknesses, opportunities, and threats. This will
lead to a better marketing campaign the next time you publish a book.

Value author-reader rapport. Besides marketing, focus on building relationships
with your reader market. Do not just sell your book, market yourself as an author, too. An
example of this is to be proactive during book signing events.

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