7 Book Marketing Tips for All Seasons

How should one define success in self-publishing? Authors have varied reasons why they choose to self-publish. More often than not, a part of the pie chose this kind of publishing because they want the world to read a piece of their mind. There are also others who want to make money out of their writing, while the rest simply want to get their byline published. The reasons for self-publishing are broad and varied.

Self-publishing involves financial investment. That's the reason why the same kind
of attention and importance should be given when you finally get your book out in
the market as what you had given during the writing and publishing stage because
financial success in self-publishing is accompanied by risk, strategies, and
sustainable development plans. Being able to publish your book is definitely not
the end of your job as a self-published author.

Either two things happen in marketing: failure or success. With the rapid
development of technology and the Internet, the art of marketing has become far
more complex than it was. Here are basic and effective marketing tips that go
beyond time and trend. 

Take time in getting to know your market.  Successful marketing campaigns
are the result of understanding consumer preferences. When you fully understand the
need of your prospective readers, it helps you narrow your options on how to meet
those needs and create demands. The key is proper market segmentation. A
thoughtfully targeted campaign will certainly increase the efficiency of your
marketing strategies.

Focus on what your book can offer. Often times, we bombard the media with
our names and book titles. That's no way to generate sustainable publicity. Tell
the public about what makes your book unique. What does reading your book offer
that cannot be found elsewhere? You need to creatively tell your market why your
book is worth the read.

Integrated marketing works best. You cannot depend on just one form of
marketing. What if something goes wrong with your website, what happens then? That
is why media mix is important. Use multiple media channels to reach out to your
market and attract potential readers. 

Offer consistent and regular messages. In advertising, redundancy is
clarity. Consistency in your marketing message helps your readers understand more
about you and your book. Giving your readers a variety of messages will only make
them confused. Frequency sustains the public's awareness.
  
Conduct initial tests. Perform a dry run your book's marketing campaign.
Testing comes first after everything is laid down. Always accompany Plan A with
Plan B. If possible, come up with different versions and test which medium will do
best. Tests are necessary to improve your marketing performance.
Evaluate your campaign. Conduct in-depth evaluations every after campaign.
Evaluations will help you identify your strengths, weaknesses, opportunities, and
threats. This will lead to a better marketing campaign the next time you publish a
book.

Value author-reader rapport. Besides marketing, focus on building
relationships with your reader market. Do not just sell your book, market yourself
as an author, too. An example of this is to be proactive during book signing
events.


		
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