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Book Marketing via Social Networking Sites

Joining social networking sites are a cost-efficient yet effective marketing resource for authors to promote their books. An interested author can register for free on most of these sites, and a well-defined marketing plan is required to successfully wage the campaign.

A social networking site account is like having a customized website and a blog page in
one setting because the registered author concerned has his own individual homepage with
multimedia features, and members can also participate in group discussion forums on the
site. Authors who join these sites may also opt to join niche groups of their book genre
or join groups similar to his hobbies and interests.

Social networking sites are convenient marketing platforms and resource opportunities that
authors can benefit to their advantage. While there are more tedious ways of promoting
one's book, social networking sites offer the promising potential for viral marketing. The
goal then, for marketing authors at these networking sites is to successfully connect to
their intended target readers. Correspondingly, the aim should be to focus on those
specific sites that are genre-relevant.

From a book marketing perspective, social networking sites are just one way by which
authors can publicize their works. And considering its structured nature, the marketing
author should study carefully the online behavior of his target demographic, including the
niche group profile, the quality of their blog, and the substance of their comments.

The book marketing opportunities for these social networking sites include posting book
excerpts of an author-member's homepage, generating Really Simple Syndication (RSS) feeds,
creating links to author sites and blog sites, writing articles, and participating in
forum discussions. Apprehensive authors may be selective when finding social networking
sites that are relevant to their genre. They may post comments in network forums,
providing back links to their main web or blog sites.

Authors can adopt a strategy of posting book excerpts or making controversial essays that
will surely make online readers react to stir up some "buzz" on the merits of the
book.

Authors should realize, however, that marketing with social networking sites requires a
long term, interactive commitment. A dilemma exists in having many social networking
accounts because these will be exacting and time consuming to respond in the long run. For
this purpose, it is better to have one social networking account with many actively
commenting fans and bloggers, than to join many networking sites that are difficult to
maintain.

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