20 Economical Book Marketing Techniques

Whether you are a newbie author or a self-published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market's spending behavior and changing
lifestyle habits, given these trying times, and then find effective ways and
methods that they may be convinced and persuaded in buying your book. Also, compare
the effectiveness of your book marketing plan with the competition of the same
genre, and consider relevant marketing factors such as the pricing of the book, the
common qualities of the bestselling authors, the present market demand for the
genre, and the strengths and weaknesses of the competition.

Try choosing or combining any of these effective book marketing techniques so that
you will not only save on your book marketing investment but will become an
efficient "author-preneur" as well:

1.  Conduct book signing campaigns at local/statewide bookstores, book fairs, and
literary conventions, which lets you market for free or for a very minimal
registration fee.

2.  Strategically schedule the announcement of your new book or continuing
publicity with a relevant national news event, a new blockbuster movie, or a trade
fair.

3.  Write articles on topics of current interest and correlate it with the
beneficial features and advice found in your book, then submit at free PR
websites.

4.  Participate in various online authors' or genre-specific blog sites. This is
one tried-and-tested avenue for the so-called "viral marketing" to flourish
because in manifesting your thoughts and perspectives to thousands of online
bloggers, you make them appreciate your knowledge and expertise on a particular
subject matter of interest, which is related to the book you are writing. In this
manner, you are actually and indirectly promoting your book with your interesting
ideas shared online.

5.  Publish actual portions or excerpts of your book together with a concise
feature article that can be distributed in high visitor web portals and article
data bases on the Internet.

6.  Deal with a reliable print-on-demand publisher that offers complete and
extensive distribution services.

7.  Consider more promising, diversified literary text formatting options for your
works like having a full text version of your book stored in .pdf format, having an
e-book version of your writing, and having downloadable versions of your book to
Internet-capable handheld computer owners.

8.  Participate often in writers' conventions, writing guild conferences and
symposia and the like. You could gain crucial, practical inputs from seasoned
authors who will give you effective marketing advice that may not be found
elsewhere.

9.  Have yourself available as a public forum/special events speaker in the field
or area of your expertise. You may not actually sell books, but may issue author
cards for the program participants who may be your future book buyers.

10.  Consider listing your book on online classified ads websites.

11.  Send e-mails to your friends and reader fans of scanned excerpts of your book
with a matching explanatory note.

12.  Place an ad in social networking sites that allow the marketing of your
books/latest work for free or for a discounted fee.

13.  Be a proactive author like giving complimentary copies of your book to
celebrities and well-known resource persons, sending opinion articles for
newspapers, and getting actively involved in community projects and charitable
events.

14.  Contact genre experts, independent book critics, and well known book review
companies for favorable endorsement comments,

15.  Send PR's to newspapers in your city or state for the purpose of being
featured and getting book reviews.

16.  Find local or state area radio stations and television stations that actually
feature programs about writers, literature, or books then try to find out if you
can send a PR of your book or better still, get a radio or television interview.

17.  Make your own creative video presentation of your book and upload it to
video-sharing websites.

18.  Be your own book broadcaster. Make a podcast-able audio presentation of your
book. This marketing option is ideal for authors of language and speech books,
business and economics books, and even of the fiction genre.

19.  Find author marketing websites that offer free ad listings of your book. This
is the Internet version of the conventional bulletin board display.

20.  Find book marketing services providers that offer bundled marketing programs
at a discounted rate. Compare prices according to your book marketing needs, the
kind of services that you prefer, the quality of the services offered, and the
limits of your marketing budget.


		
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