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6 Good Habits for A Highly Effective Book
Marketing Campaign

A successful self-published author doesn’t just come out of nowhere. As creative individuals, a self-published author must learn the art of discipline. After all, planning a book marketing campaign that runs for about 6 to 12 months is never an easy task. And as an author who stands with his own shoes, a greater risk is inevitable. But being fully independent does not necessarily mean that there’s a thin line to succeed. The best way of getting through is to make and live with good working habits. In this article, we will feature tips to improve your campaign techniques of marketing and promoting your book.

Find Your Target Market
Most self-published authors tend to forget that self-publishing is not just about writing.
Whether you agree or disagree, self-publishing is business. And every business always
comes with an organized plan on how to find their product’s primary consumers. Before
you jump off to doing marketing events for your book, make sure you already know where to
find your readers. You would not want to penetrate a market that’s not even
interested about your book. 

Take the Challenge of Cross-merchandising
For sure, books are found in the libraries and bookstores. But where else can you find
people holding and reading a book? You can spot a large chunk of the reading market at
coffee shops, airports, terminals, salons, clinics, etc. Those are the places where people
wait most of the time. And what do people do when they’re bored? They read just about
everything. Learn to branch out to other areas. Cross-merchandising will force you to
become more versatile in your book marketing ideas. Take the challenge of breaking the
traditional selling techniques. 

Never Get Tired to Expand Your Knowledge
Learning doesn’t stop even when you’ve already published a book. Make efforts to
know more about how book marketing works. Learn from other self-published authors.
Testimonies of failure and success are a good source of learning and inspiration. Try out
the old and new book marketing techniques.

Treat Your Readers Extra Special
Your readers make the most out of your writing career. They are the ones who trust you and
your writing. So it’s important to make your readers feel appreciated. You can do
this by organizing events and activities that involve reader participation, like contests,
promos, parties, etc. 

Provide Communication Venues
Maintain a personal blog where you can easily update your readers about anything. Build
relationship with your readers. You can initiate healthy conversations on comment posts. 

Handle Rejection Professionally
Not everybody will love you and your book. Rejections do not mean it’s the end of the
world. Continue to push forward. Strive harder. The abundance of rejections will sharpen
your character. Pull ideas from negative criticisms to form venues for improvement.

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