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How to Foster Success for Your Book Launching
Event

Success in the self-publishing industry involves a lot of getting ahead of the game. Your punctuality speaks on how much you are committed to your career. How you plan and prepare shows how serious you just are.

After working hard during the wee hours of the night in completing your book, you finally
arrive at the point of getting your book ready for its launching. Whether it may be a
lavish launching or not, a book launching is the best time to introduce your book to the
market. It’s an excellent opportunity to meet and greet prospective readers and give
them the opportunity to buy a copy. 

Here are some ideas for your book launch to become a success.

Get the Right and Real Figures
Come up with a budget. Carefully assess what you really need for the event. The budget can
basically include the place, a sound system, tables, chairs, food, and promotional
materials such as posters, brochures, flyers, tarpaulins, and the like. Seriously consider
how much you are willing to spend for your book’s launch. Remember that the event is
only the beginning of your official book marketing campaign.

A book’s launch doesn’t have to be that grand. A book marketing campaign can go
all the way from 6 months to a year, so you better spend your budget on what’s worth
for the long term. You can host the book launch at your own house or ask a bookstore near
you where you can possibly hold the event. Better yet, hold your book launch at
auniversity’s library, preferably your alma mater.

Send Out of the Box and Cost-Free Invitations
Reserve your bookmarks, brochures, and flyers during your book launch. Take advantage of
social networking sites to spread the news about your upcoming event. For example,
Facebook allows you to create automated event invitations through your profile where
recipients can ‘RSVP’. This way, you can estimate the number of guests that are
attending. Moreover, you can announce your event through status updates.

Inform the Media
You can send out a press release to different media organizations through fax or through
the internet but don’t forget to inform your local media about your launch since you
are a part of the community that they cover. Proximity has greater chances of being
published. You can visit radio stations in your area and announce your book’s
release. And if they request for an interview, be ready to talk on air. Do some research
and list the names of the right people in the media who can help promote your book. The
media likes to be pampered. So it’s better if you send them personalized invitations
for your event.

It’s also important to hand out press kits to the media right after your book launch.
That way, they won’t miss out on the important details about you and your book.


Initiate Conversation
You are in charge of telling the story behind your manuscript. Prepare and write your
speech for your book launch from the heart. Be careful not to keep your talk too long or
too short. Be creative to keep their ears listening to what you are actually saying. 

Create Promos and Specials
Give out freebies and treats. It can be through bookmarks, button pins, cards, candies,
pens, and the like. You can also offer promos or discounted rates when they buy your book.
Make your attendees feel extra special. This is a way of saying "thank you" to
everyone who has expressed support by attending your book launch. 

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