How to Make Time for Your Book Marketing
Campaigns

One third of the planet depends on technology for implementing projects in convenience. When you talk about book marketing, the hottest spot would be the Internet—where billions of people share information across the world. Online book marketing tools are widely used, such as author websites, email advertisements, online directory listings, newswire providers, podcasts, banners, publicity bundles, etc. However, with the presence of powerful book marketing tools, authors seem to forget one of the primary characteristics of self-publishing that is—to self market their books.

Do you realize how much you can accomplish if you’ll only learn how to
properly manage your time? In this article, BookWhirl.com shares its insights and
suggestions about making time to promote your book.

You might be wondering how much time you should dedicate to implement your book
marketing campaigns. There can be no accurate answers. Spending time in promoting
your books depends on your goals, priorities, and your book marketing plan. 

The primary key for a successful book promotion is to anchor tasks on your book
marketing strategy plan; this already includes your goals, objectives, marketing
tactics, magnitude, duration, and all the other specifics. Your book marketing
strategy plan serves as your guideline, so make sure to draft a schedule in
implementing your campaign.

The following are tips on how to make the most of your time in doing book marketing
campaigns: 

Set your priorities. When you choose to prioritize your book promotion
tasks, it means that you must learn to identify which tasks have the highest
potential return on investment. You can divide your tasks in a quarterly basis so
you don’t have to think about doing all things all at once. It’s best to
have daily, weekly and monthly promotional targets.

Specify the schedule. Decide on the number of hours to spend in your book
marketing campaign. It’s better to do it in a daily basis so you won’t be
burdened with so much work. Plot your calendar and set a daily hour routine. Make
sure to maximize your free time. 

Make little chunks. In doing large projects, it will be more difficult if
you do it all at once, especially if you are employed. Break large tasks into
smaller chunks, in this way, you won’t have a hard time to schedule and wrap
them up.

Sort out and group. Jot down all your tasks, sort them out and place them
into categories. You can save a lot of time when you establish and maintain your
writing momentum.

Get organized. Pile your papers and sort them out according to categories in
different folders or storage containers. Maintain a database where you can store
information on all your websites, blogs, forums, and your usernames and passwords.
Keep a tracking report on your tasks, ideas, and marketing tactics. 

Take time for refreshments. Don’t hinder yourself from taking a break
once in a while. Just remember not to over do it. 

Marketing tools cannot and will never be a substitute for the time you should be
devoting in promoting your books. Although, yes, they are essential, but they
don’t work as substitutes. It should not work that way. Book marketing tools
and the time for book promotions are complementary. That’s what
self-publishing is all about—being able to step up in the market through your
own efforts. 


		
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