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Maximizing the Impact of Email Advertisements

Email advertisements work like a spider web. Its expansion can be boundless, thriving more possibilities, and bigger sales. It can surely disseminate the existence and increase the popularity of your book. But book marketing is more than acquiring the best services world wide.

"Email marketing is the top online marketing method for retention, above search engine
positioning, banner ads, sponsorships and other programs."- Direct Marketing
Association (DMA) (2005)

Pay it forward. Personally broadcast your email advertisements to your own list. These
internal connections will forward email advertisements without hesitation.  The author can
also ask his internal connections to forward it, too.  This kind of method works like
"word of mouth", you wouldn't know when the influence stops.  

Peers. Authors need to find fellow authors. LinkedIn.com is a business-oriented social
networking site for professional networking. This network has been dominated by
professionals. LinkedIn.com is a perfect venue to find fellow authors and encourage them
to support your book marketing campaign. 

Social Networking. Using social networking sites is another way to expand your contacts.
You may use more than one social networking site, just make sure that you will be able to
maintain all of them. Email advertisements can be very well disseminated and be talked
about using social networking sites. It can attract discussions about your book, further
expanding its popularity. Bookblogs.ning is a helpful website when you want to find your
readers. These social networking sites are used by most of authors in promoting their book
campaigns: Wordpress, Abookinside.ning, Bookmarekting.ning, Xomba, Facebook, and Twitter.

Book Review. Written reviews will not just boost up the popularity of your book, it will
also give your readers a well-balanced impression. It reinforces your email
advertisements. Reviews gather ideas and suggestions that are helpful in your next book
marketing campaigns. It gives you the opportunity to improve.  

Plan. Imagine yourself in your customer's shoes and prepare for a comprehensive strategic
plan. Planning will never be out of the list. It's the written strategy of the game.
Without planning, your campaign will have no direction. Take time to invest on in-depth
planning and assess on how to improve your marketing campaign. Conduct monthly or
bi-monthly evaluations. Make sure and double check that your email advertisements are
relevant and were sent in perfect timing.

Research. Research on what kind of information readers want. Take time to research and
gather statistics on what kind of information would increase their interest. Don't just
plainly promote your book. Provide helpful information, too. Nobody wants to get an inbox
flooding with all promotional messages. A combination of your book promotion, and helpful
tips and information would surely be substantial for readers to spare time to read.
Recipients might even forward the email ad themselves because of the additional tip or
information. 

Book Preview. Put excerpts of some interesting parts of your book that could trigger
attention. This would allow readers to preview of what your book is actually about. It's
like having a free taste of the newest ice cream in town. And who doesn't want free
taste.

Learn. Learn from other email advertisements. Subscribe to a variety of mailing lists and
observe the way they reach their market. Learning from others can improve your marketing
campaign. 

Observe. Don't just watch other book marketers. Look at the marketing messages people are
sending to you. You may just find inspiration for your own book marketing message in that
e-mail ad you just received.

According to the 2008 Channel Preference Survey, 66% of their respondents had made a
purchase because of a marketing message received through email. This survey alone
indicates that email advertisements prove to be an effective marketing method.

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