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Tips to Effectively Pre-sell Your Books

When is the best time to sell your book? The idea of pre-selling books is definitely a clever move, especially for self-published authors. Although pre-selling will also involve money, there are a lot of ways to promote your book in advance even on a shoestring budget. Pre-selling books is a marketing strategy that's a must.

While you wait for your books to be printed, it is ideal to maximize time for marketing
and promotion. Other authors have sustained the anticipation of their readers by
maintaining author websites, blogs, online journals and the like. They pre-sell by keeping
their blogs or websites updated with the latest information and details about their
upcoming book. This actually works since readers can conveniently keep track. It is always
advisable to give a full month or two to market your book before it is printed. Keep the
waiting part as productive as possible. 

For your marketing to be successful, you will need to seriously consider how to
effectively pre-sell your books. How do you persuade readers to purchase your book even
before when it’s out in the market? How do we make books sell even prior to its
launch date? 

The art of pre-selling involves getting the public interested even before a product is
out. An example of this is Apple’s iPad. Even before the product was out, the public
was already anticipating and the list of reservations was already quite long. How did
Apple do the iPad hype? It’s simple. Apple has done extensive pre-marketing and
promotional campaigns for iPad. From product reviews, forums, blogs, to viral websites,
they totally covered all pre-selling online venues. They made the public start talking
about their product before it even came out.

Here are tips for effective pre-selling:
  1. Eye-Catching Print Materials. These materials can be bookmarks, flyers, posters, stickers, and tarpaulins. The production of these materials need not be expensive. If you have the designing skills then you can make your own promotional art and print them at your nearest printing press. It is also advisable for your promotional materials to be consistent with colors and fonts. Make sure that your content will be able to attract and stir interest for readers. Enumerate venues where they can read more details about your book. (i.e. websites, social networking sites, etc.)
  2. Utilize Your Website for Pre-Marketing and Promotion. Since it’s your website, you can freely post advance information about your upcoming book. Moreover, you can conduct online contests in line with your upcoming book. Contests and other activities generate attention and interest for the public. You can promote and pre-sell your book while gaining high traffic for your website.
  3. Offer A Special Pre-Sale Price. Customers love discounts. If you have already decided on your book’s price, you can offer a special pre-sale price to customers who will purchase your book prior to its release. You can offer special rate discounts to your first 100 customers for example.
  4. Blog About Your Upcoming Book. Frequently post entries about your book on your blog. Cover any kind of topic that can keep current potential customers interested and to keep attract new ones. Write helpful articles. Remember that attention is gained when you share helpful information. Read other blog sites. It’s also equally important for you to learn from others. When you do read other blog sites, remember to post a comment of appreciation or a courteous opinion. Don’t forget to post a link to your author website or blog page when you leave comments.
  5. Trigger Book Reviews from the National and International Media. Posting a press release about your book online or sending it to reputable media targets via fax increases the chances of a critical review on the substantial merits of your book, and a critical praise will bring you national—even international—acclaim.
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