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What Makes a Good Book Marketer?

Being a good book marketer is just as important as writing a good book, and requires certain qualities for an effective campaign to bear the fruits of success. Being a good book marketer, however, does not necessarily guarantee profitable sales but they are nevertheless the ideal values that authors should have and manifest so that the book will be made known to its demographic readers.

Whether you are a self published author or a book marketing services provider, it would be
helpful to appreciate the importance of the following book marketing values and qualities
in order for you to market more effectively:

Self-initiative. A good book marketer is proactive and does not fall into
a false sense of complacency that the publishing industry will do all the marketing works
for the book.

Being a good listener.  A good book marketer welcomes ideas and
suggestions from all sources, and is fair minded enough to find marketing wisdom from the
pronouncements, including reader comments, genre experts' opinions, book critics' reviews,
publishing industry executives' perspectives, and advice from book marketing services
providers.

Being a good decision maker.  A good book marketer knows how to determine
which among the many book marketing options, both online and offline, will be effective in
promoting his book. He knows how to find the right kind of balance from among the many
marketing options presently available. He does not waste time on pursuing or insisting to
market with futile and cumbersome practices that does not yield profitable sales income.

Being a practical businessman.  A good book marketer makes a sound
marketing plan even while still in the process of writing the manuscript, and considers
what could be effective marketing resources. The marketer also researches for effective,
cost-efficient book marketing options; studies the trends of book marketing in relation to
reader preferences; and evaluates the success-failure ratio and effectiveness of the
marketing options chosen. More specifically, the business-minded marketer also compares
the book price, success factors of the genre competition: How did these authors market
their book? Is the author concerned in a similar situation to also benefit from the
success example, or are there factors that distinctly differentiate them thus calling for
a totally different marketing plan?

Having versatile professional values.  A good book marketer is
multi-talented in every aspect and respect, endowed with certain worthy professional
skills including the cleverness of an entrepreneur, the wisdom and sound advice of an
expert, the inspiration of a motivational speaker, and the charm of an entertainer.

Resourcefulness and flexibility.  A good book marketer accepts marketing
failures in a constructive sense to find better and more effective means to promote the
book.

Complete commitment.  A good book marketer is committed to all aspects of
the book marketing process, from start to finish, including the progress of the book
promotion, and the evaluation of its effectiveness.

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