Why Pre-publishing Preparations Lead to
Thriving Book Marketing Campaigns

The efficiency of your book marketing campaign firmly lies on good planning and timely execution. The things you do, from writing the manuscript to launching your book could affect sales. Although there are other millions of reasons that could affect sales, not doing pre-marketing routines can bring down a campaign that has the potential of being successful.

We can observe how free sampling booths make people fall in line (even long lines)
at the supermarket. This is because introductions make people curious. Advancer
treats make people long more for something that they have just experienced in small
quantities. 

This article will talk about the necessity of strategic pre-publishing activities.

The following tips will help you prepare and conduct extensive publicity campaigns
before and after your book is launched: 

Create Small and Big Sparks. Getting the attention of the media is not about
quantity. It doesn't really matter how frequent you bug them to publish your
book’s press release. The main point is to create win-win press relationships.
Let the media feel that they have the edge over others. Send them advance reading
copies of your book. Directly tell the media what you can offer and what makes you
different among the other millions of books that are being published. Moreover,
separate yourself from your book. Create professional relationships with
bookstores, editors, reviewers, and the like.

Speak in Front of a Crowd. Doing speaking engagements will give you the
opportunity to share personal insights that can encourage and inspire. It increases
your visibility towards prospective readers. Getting in front of your market will
breed benefits for years to come. 

Learn that Criticism is Normal. The act of marketing inevitably invites
criticism. However, the fear of being critiqued should not stop you from marketing
your books. You should not take criticisms personally. Learn to filter out
constructive criticism from nonsense.

Get Your Right Blend of Marketing Options. Do not just focus on one media. A
thriving campaign is always a combination of a good media mix. Offer different
kinds of marketing components. Remember that response rates from media outlets
vary. That's why it is equally important for you to multitask. You cannot waste
time. Keep a lot of things brewing, and in the end, you will realize how much you
have accomplished.

Don't Over-extend Publicity Too Early.  Learn to pace yourself and stick to
your budget. Cramming does not give long term results. Preparation and what you do
in the first few months of your campaign are what really matters. Make sure you
don't blow up and splurge your entire budget on the first six months of your
marketing stint. Leave a budget to finance and reinforce the first half of your
campaign. 

Premature Publicity is a Risk. Timing is a vital part when doing publicity.
If you get the media interested too early, like even before the book is finished,
it will create high demand for something that is not even there yet. Should you
consider advance publicity, you may want to have an author website to direct the
media to for updates. Make sure that you do regularly update your author website
though.

A self-published author should leave no room for idle time once he decides to step
up and cut through the reading market. Remember, you are not the only entity who is
competing for attention. For a successful book marketing campaign, it's only
important to plan out ahead, even before your book is launched. Advanced planning
and alternative options always make it much easier.


		
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