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10 Quick Tips for a Successful
Self-Publishing Career

Your job as an author doesn’t end when your book is published. It’s only the
beginning. Self-publishing is an adventure that will take every author to more than just
writing. Being a self-published author means that you are your own driver. So wherever
your adventure is heading, it will be because of what you have done, and what you

It’s going to be a real tough job. How do you get your book announced all over the
world? Who will be your target market? What are the ways to effectively reach your
readers? Is it possible to generate a 6-digit profit on a shoestring budget? Those are
just one of the many things that you are going to be anxious about. There are a lot of
things to be done and priorities to sort out. You wouldn’t even know where to start.

To fish you out of your dilemma, shares its 10 Quick Tips on how to
jumpstart your self-publishing adventure. 

1.	Define your goal. If you know what you want, it will be easy to establish and
maintain focus. Defining your goals will refine your self-publishing career. It will serve
as an inspiration when you’re already about to quit. Your goal will help you hang on
when the going gets really tough. Goals are big and little dreams with deadlines.

2.	State your objectives. Success cannot be measured. But stating one’s goal
will help you evaluate how far you have accomplished. It refuels your purpose. And most
importantly, it reminds you that you have deadlines to finish. Sometimes, the best in you
can be brought out by the pressure of beating time. 

3.	Come up with a Unique Selling Proposition (USP). Feature your book’s
uniqueness, one thing that other books do not offer. What can they benefit out of reading
your book? It should indicate a call to action towards your target readers. Your
proposition should be persuasive to pull a magnitude of readers. The competition is fierce
that you cannot afford not to have a Unique Selling Proposition.

4.	Develop marketing strategies. This would allow you to stir your course of action
that leads to sales generation. It’s your marketing blue print to dominate your
target market niche. Marketing strategies involves promotion, distribution scope, pricing,
and other elements that make up your book’s marketing campaign. This is your basic
game plan on how will you engage to your target readers.

5.	Learn to choose appropriate marketing tools. These materials should be anchored
to what you need to execute your marketing strategies. This must also be carried out
according to your budget. Say for example, if your target readers are significantly
dominant in the internet, it would be unnecessary for you to buy spots for television
commercials. Choosing the right marketing tools will certainly give you big savings and
efficiently reach your target readers.

6.	Utilize other resources. Your marketing and promotions doesn’t stop with
your marketing plan. Learn to go back to basics and utilize what other resources you have.
Hang print ad banners on your own fence, tuck a poster on your former schools, donate
complimentary copies of your books to the public library, offer to speak on school
programs, etc. Those are just one of the many things to reinforce your marketing plan
without shelling out too much.

7.	Plot a Gantt Chart. Using a Gantt Chart will help you plan, coordinate, and keep
track on specific tasks for your entire book marketing schedule. The Gantt Chart was
developed by Henry L. Gantt on 1917 for efficient project management. 

8.	Never get tired to evaluate and revise. If your initial marketing strategies
don’t seem to work, take time to evaluate and revise. Reformulate or even overhaul
your plans until you successfully penetrate your market. 

9.	Connect with your readers. There’s a hot list of growing social media sites
on the internet. Social media sites are good venues to interact and listen to what your
readers think about your book. Most importantly, you’ll be able to market yourself as
an author. You will reap the harvest of your fruitful reader-author relationships until
your last book. 

10.	Share your success. Nothing beats coming up with a heart warming story
featuring your success amidst challenges and struggles on plunging with self-publishing.
Give others the opportunity to be encouraged and inspired with what you have become.

Making a Difference

Today, women are becoming a dominant force in the economy. An article from reported that, "Between 1997 and 2006, businesses fully
women-owned, or majority-owned by women, grew at nearly twice the rate of all U.S. firms
(42.3% vs. 23.3%). During this same time period, employment among women-owned firms grew
0.4%, and annual sales grew 4.4%." This is significant since women were once a
taboo in the corporate world. Women, who were once used to holding ladles, are now
stirring the global economy.

Empowered women are the result of making a difference in the society that we all once
thought only men can spearhead. 

Just like women empowerment, self-publishing has its share of breakthroughs and
challenges. It practically opened more doors and possibilities to writers who once dreamed
to be published.

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