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Responsive Media

Want undivided attention from your target audience?

Bookwhirl’s Responsive Media service is an extensive online advertising campaign that lets you promote your book ad on mobile apps and websites. This service lets you track people’s online activities based on their location, interest, and website browsing history.

Responsive Media will collect data on what mobile apps and websites your target demographic is using to help you strategize an information-driven campaign plan. Creating your advertisement scheme based on statistics and third-party data sources will let you develop a more specific and effective advertisement plan that is guaranteed to garner attention. Tapping into the programs most users are active in will get you further exposure and better social responses.

The service has 3 major categories you can choose from:

  • Social Targeting - Target users based on their online browsing history. You can review what websites users have visited or what mobile apps they have downloaded, then place your banner ads on those programs.
  • Proximity Targeting - Target users based on their location. You can target audience in a specific area and launch your campaign on those users.
  • Remarketing - Target users you have previously reached out to. You can retarget users who did not respond in your first promotional attempt to further convince them to check your work.


Bookwhirl - Responsive Media
Service Features Price

Social Targeting

  • Send advertisements to audiences who are actively seeking your offering or have a history of visiting websites of a similar content or topic to your product or service.
  • Mobile leaderboard design creation
  • Get online exposure and wide audience that would be interested in your book through Giver Blog Tour
  • Obtain an estimated 195,000 overall impressions for a 4 week mobile advertisement
  • Display your book through National Book Exhibit


$7189

Proximity Targeting

  • Transmit mobile advertisements via app banners and mobile website ad space in a specific geographic area.
  • Mobile leaderboard design creation
  • Get online exposure and wide audience that would be interested in your book through Giver Blog Tour
  • Obtain an estimated 247, 000 overall Impressions for a 4 week mobile advertisement
  • Display your book through National Book Exhibit


$7189

Remarketing

  • Center your advertising spend on people who are already accustomed with your brand and have recently indicated interest.
  • Mobile leaderboard design creation
  • Get online exposure and wide audience that would be interested in your book through Giver Blog Tour
  • Obtain an estimated 195,000 overall impressions for a 4 week mobile advertisement
  • Display your book through National Book Exhibit


$7189

Notes:

  • A website is required for this campaign to serve as a landing page to redirect the user on your product or shop links. Bookwhirl offers a Web Design service if you have no existing website.
  • The Mobile ad is designed as a 320x50 banner and can only be hosted by apps that allow this size inventory. There are apps that may not feature your book ad since they have specific fences. Additionally, limiting the posting of the banner ad to one app also limits the scale of the campaign. For that reason, it is more effective to target user behavior or location.



How It Works:

  1. Complete Bookwhirl’s Order Form.
  2. Submit all necessary details and applicable materials such as Author Questionnaire Form, Book Information, digital copy of book, along with the completed Order Form.
  3. The Fulfillment Officer will then submit all requirements to the Responsive Media Specialist.
  4. You will receive a schedule confirmation for the campaign schedule.
  5. You will receive a summary report of the activities by the end of the campaign.

Fill Out an Order Form. Click here



 
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