Your book readers are out there somewhere. No matter what genre of your book is and no matter what thoughts, opinions, facts, and stories you want to inform your readers; they are all worth listening to. It is just a matter of how you reach out to them.
I’m quite sure that you can’t tap all their shoulders to pay attention to what you are talking about on your book. Yet through effective and unique techniques you use in promoting your book in the huge and complex reading market, you will end up thriving to get the attention of those attentive readers.
The power of a website
Your website is the landing page of any marketing campaigns you are doing for your book online. I would like to emphasize that every author needs to own a book author website if you are truly interested in giving your book the best online marketing opportunities. Why?
First, it helps your readers be away from any distraction. When you advertise to any shared website, you need a URL that would direct readers to the page that discusses more about your book with no other advertisement that can divert their interests. Second, you take control over your website. You are free to make online forums where readers can get in touch with you as the book author. You can write blogs that discuss and promote your book at the same time. You can add up book signing and book event dates to inform your enthusiasts when and where they can meet you in person. In that way, it would be easier for your readers to track your activities as the author which will possibly lead to a purchase. It is also where you can add book reviews and testimonials which encourage prospect buyers.
Your website, as part of any marketing campaign, serves as the ground in any activities you do for your book and for its future in the huge market.
Book Marketing through social media
Promoting your book through social media which have thousands of registered users and followers is a way for your popularity to boost and therefore, a way to draw millions of readers and the prospect purchasers of your book.
Fact shows that Facebook has an average of 1.15 billion registered users and 699 million people are using the website every day. As of the second quarter of 2013, it shows that there are 554,750,000 people who are registered Twitter users and there are 135,000 new Twitter users signing up every day. It might be a hard job to estimate the number of people who may get to see your book marketing using these sites but with millions of these sites users, you can be quite sure that a certain percentage of this figure will come across your advertisement.
Your book and the media
Marketing your book has a lot to explore as it strikes your warm heart and interest in getting that name in the literary world. Your unique ideas in marketing your book come into reality because you want to expose something different that most of your prospect readers might have not known yet in their lives or add information in accordance to your readers’ interests.
And here is the media playing its role. It can either be print media, in which messages are published on magazines and newspapers; or the broadcast media, such as the television and the radio. The bottom line here is communication.
Promoting your book through the use of this outlet is a way for you to essentially communicate with your readers. For instance, a book trailer for your book is generally made to create a buzz for your book. When a book trailer is well-produced, unique and eye-catching, book buyers would surely be more interested to read more about your book and they soon would end up buying your book when they would be able to read good reviews of your book. Book critics may be more interested to read the texts of your book than the video production you make. But what is more important is that they have become a part of the audience that can possibly lead to purchase in the future.
A well communication between you and your readers is a huge investment that you can do in order to know what their interests in life really are. In this way, you will be able to strive more with your marketing campaign effort so as to meet their needs.
It is your own technique that matters in generating a mass audience for your book. As an author, it is necessary for you to come up with an uncommon strategy to try to spread your book marketing message to all and get closer to those who are willing to listen. The means are already provided and your role is simply to make a matchless formula to create a good answer.