Formula for successful marketing and advertising

Are you looking for simple ways for successful marketing and advertising your books? It does not have to be that complicated. You just have to organize your plan and be on schedule. Below is a quick list of what do do from Tom Egelhoff:

1. Start with your customers (target market)
2. Positioning for your target market
3. Networking (making friends)
4. Use the media and let it use you
5. Be an industry expert
6. Speak whenever possible
7. Do charitable work

source: http://www.smalltownmarketing.com/selfmarket.html

julie