online press releases

Hello liam! Press releases can reinforce your book marketing campaign. In a way, the media has the power to influence readers. Just as the way our girlfriends follow fashion trends. hehe By the way, usually, press releases don't come free. How do you plan to do your press release?

Hi Offline,

A well written press release can capture the attention of journalists and get you good exposure

Top 10 Tips for writing good press release
1. Start with a strong "lead": The first paragraph of the press release is known as the "lead". Your title and initial lines should briefly and directly communicate what you want to say. Include the "who, what, where, when and why" in the lead of your press release. The remaining part of your press release should include supporting facts and examples. You have a matter of seconds to snatch your readers' attention. Start strong to grab their attention. Make sure the first 10 words of your release are effective, as they are the most important.
2. Write for the Media, make it easy for them: Some media agencies and journalists will grab your press release and carry it in their publications with slight editing or no modification. But even if it's not used word for word, journalists may use it for other stories or to create their own story ideas. The more information and details you include the less work the media has to do. Your information should also be newsworthy. In other words, it should be something readers, and therefore editors and reporters, would care about.
Think like a reporter and consider what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?
3. Think like the reader: Your press release should be able to keep the reader's interest. Put yourself in the reader's shoes. Would you want to read your press release?
4. Write it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isn't newsworthy, don't expect anyone to read it.
5. Support with the facts: Tell the truth and do not lie or exaggerate. Facts make your point trustworthy and tell the journalist you have already done enough research for them. If you pull facts from other sources, make sure you reference them. Avoid fluff, add-ons and by no means make anything up. If content seems too good to be true, tone it down or you could hurt your credibility. Real life examples communicate the benefits of using your product or service in a powerful way.
6.Stay away from jargon: The best way to communicate your news is to speak plainly The more difficult your press release is to understand for journalists, the less likely it is to be picked up. Limited uses of industry terms are fine, if you're trying to optimize the news release for search engines. Don't use multisyllabic, inflated words, when simple, common words will do.
7. Keep to the point: Keep away from using unnecessary adjectives, excessive language, and

redundant expressions such as "extra bonus or best deal ever". Get to the point and tell your story as concise and directly as possible. Editors want a story that actually matters. Give them that, and you'll get the coverage you want. Wordiness distracts from your story. Make each word count. Use enough words to tell your story, no more and no less. An effective release is generally 400-500 words in length. It doesn't matter how well you have written your press release, if it's too long then it won't get read
8. Avoid exclamation points: The exclamation point (!) is not good. The use of exclamation points may damage your reliability by creating needless hype. However, if you have to use an exclamation point, use only one!
9. Get permission: Companies are protective about their name, brand and image. Get written permission prior to including information from officials or associates of other companies/ organizations.
10. Include company information: The press release should conclude with a short description of your company, including where your company is based, what products and service it provides and a brief history If you are creating a press release for more than one company, provide information for all the companies at the end of the release. Also include contact information, both phone number and e-mail, for each company's spokesperson.
How to Format Your Press Release
How you present your news is just as essential as its content.
Use Mixed case. DON'T SUBMIT YOUR PRESS RELEASE IN ALL UPPER CASE LETTERS. This is very terrible form. It will definitely be ignored by journalists. Make use of mixed case. Remember this.
Use accurate grammar and spelling usage. Always follow rules of grammar and style. Errors in grammar and style affect your credibility. Too many errors will cause your press release to be rejected by editors. Make sure you proof read
Use Word processor. Write your press release on a word processor instead of writing online. Writing online will not achieve best results. Take your time to do it correctly. Write, print, proof read. Rewrite, edit.
Do Not use HTML. Never embed HTML or other markup languages in your press release. Your press release will be distributed over a wide array of networks. Including such formatting will negatively impact the readability of your press release.